Saturday, March 19, 2011

Recap: Social Media 101 for Small Business Owners

The Social Media Code
The mystery surrounding social media was decoded this morning. Social Media 101 For Small Business Owners, an event sponsored by the Greater South Loop Association, served as a primer on Facebook, Twitter, blogs, and more. Featured speaker Blagica Bottigliero helped attendees navigate what for many is a new business-marketing frontier.

Facebook and Twitter are two of the most popular social media tools.

Social Media Pioneer
Bottigliero is an award-winning blogger and social media pioneer. She is the director of social media for Motorola Mobility. Bottigliero is a regular blogger for Crain’s Chicago Business.

Blagica Bottigliero explains how powerful Facebook can be for small businesses

Historic Location
Social Media 101 was hosted at the Prairie Avenue Gallery,  1900 S. Prairie Ave. The gallery is housed in the historic Keith House, one of the few remaining mansions from the heyday of Prairie Ave., Chicago’s first gold coast.

An attentive crowd gets a primer on Twitter
More Social Media Meetings to Come
Bottigliero revealed that she will be facilitating future meetings addressing social media concerns in association with Alderman Fioretti’s office. Check this blog for future upcoming social media events in the South Loop.

Did you attend Social Media 101 for Small Business Owners? If you did, what did you think?

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