LA Fitness's monthly fees ($55) are half what Lakeshore charges ($110). But LA Fitness offers similar facilities and ammenities. For consumers, the choice is pretty simple: join the cheaper club. For Lakeshore, it's much more complicated. Lakeshore has already closed two Chicago clubs and is behind on a $33.5 million loan, making their situation much more dire.
Joining a health club often seems like a crapshoot. You always wonder, once you've joined, if the club will stay in business.
Are you a member of a South Loop health club or another one in the city or suburbs? How confident that your club will be in business a year or five years from now?
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